usability testing & design recommendations

OCS Usability Test

In light of legalization in Canada, I thought it would be interesting to test the usability of what was, at the time, the only legal retailer of recreational cannabis in Ontario. I recruited 8 participants to do this small-scale usability test.

Using a walkthrough approach, I assigned participants tasks a typical shopper would need to complete and observed user journeys and pain points. This was mixed with a pre-test questionnaire and a follow-up interview.

See the details and my design recommendations below.

UX design & Concept Development

ECHO

Our final year at GBC, my team and I created a concept around an offline, off-the-grid communications platform. With the goal of decentralizing social networking and news transfer, we made ECHO a system aimed at promoting offline, localized networking.

Read the full project and our process on Medium.

UX design & system mapping

ATLAS

When challenged to create a concept for a new product in augmented reality, my team and I developed an experience that brings digital art into real space. How might we create profitable, alternative public spaces where people can express themselves freely?

See the full project brief on Behance.

Branding & Concept development

Lingo

In my first year at George Brown, I was asked to create a "personal digital companion." Lingo is the result of that ideation experiment - a pair of AR glasses & integrated app that translates written and spoken language real time.

Designing for emotions - joy

Icons

An icon set I designed to evoke and represent 'joy.'

Adobe Illustrator

Vector Tracing

Using Adobe Illustrator, I converted these raster images into vectors files.

autodesk maya

3D Modelling

Using Autodesk Maya, I modeled textured, and rendered these scenes for various projects.

Branding & motion design

Learn to Learn

I was hired to be the brand designer for an ad campaign. I designed a brand identity, logo, adverts and a print-ready brief document for the project.

See the full project on Behance.

Branding & Wireframing

Revive

I was challenged to create a brand identity for a coffee shop, and wireframes for its mobile app. I created the brand Revive, for a video game café, to be elegant, comfortable, and energetic.

See the full project brief on Behance.

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Other Work.

UX Work
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